Strong text
Strong text is text that is of greater importance than the surrounding text.
Syntax
The syntax for representing this component varies depending on the authoring format:
| Authoring format | Syntax and example | 
|---|---|
| XDITA | 
             
 
           | 
        
| HDITA | 
             
 
           | 
        
| MDITA | 
             Two asterisks ( 
           | 
        
Rendering expectations
The strong component is typically rendered in a bold font.
Attributes
The available attributes vary based on the authoring format:
- XDITA and HDITA
 - The following attributes are available on this element: localization attributes, universal
                  attributes, and 
@keyref. - MDITA
 - For the MDITA core profile, the equivalent
          of the XDITA 
@keyrefattribute is supported. For the MDITA extended profile, attributes can be specified by using the HDITA representation. 
Examples
This section is non-normative.
The following example demonstrates the use of strong text in an XDITA topic.
<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE topic PUBLIC "-//OASIS//DTD LIGHTWEIGHT DITA Topic//EN" "lw-topic.dtd">
<topic id="franchise-plan">
  <title>Make a plan! Start your future today!</title>
  <body>
    <ol>
      <li><p>Contact one of our franchise advisors</p></li>
      <li><p>Pick a <strong>strategic</strong> location for your restaurant</p></li>
      <li><p>Follow our franchise guide</p></li>
    </ol>
  </body>
</topic>
          The following example demonstrates the use of strong text in an HDITA topic.
<!DOCTYPE html>
<title>Make a plan! Start your future today!</title>
<body>
  <article id="franchise-plan">
    <h1>Make a plan! Start your future today!</h1>
    <ol>
      <li>
        <p>Contact one of our franchise advisors</p>
      </li>
      <li>
        <p>Pick a <strong>strategic</strong> location for your restaurant</p>
      </li>
      <li>
        <p>Follow our franchise guide</p>
      </li>
    </ol>
  </article>
</body>
    The following example demonstrates the use of strong text in an MDITA topic.
# Make a plan! Start your future today!
1.  Contact one of our franchise advisors
2.  Pick a **strategic** location for your restaurant
3.  Follow our franchise guide